About McCANN Japan

Representative Director, CEO McCann Japan Inc. Representative Director, CEO McCann Holdings Japan Inc. Takashi has more than 25 years of experience as a branding / customer experience professional and international business leader with top management experience in marketing agencies. After beginning his career as a content planner and writer, he spent 18 years at WPP agencies, including more than seven years at the Shanghai office of a leading global agency., supporting the rapid business growth of Japanese and international brands. In 2018, he joined Publicis Groupe to lead the launch of a bespoke agency dedicated to the digital transformation of a global automotive brand. He later held senior leadership roles across multiple agencies, serving as General Manager at a major international agency based in Tokyo and Managing Director at a digital agency. In Japan and China, his leadership contributed to multiple honors at Campaign Asia’s Agency of the Year awards, including recognition in the Creative, Integrated Marketing Agency, New Business, and Production categories. Appointed President of McCann Erickson Japan Inc. and CRAFT Worldwide Japan Inc. in October 2023, he has since driven strong business momentum with a focus on strategic integration, creativity, and operational excellence. He also serves on the board of the Japan Advertising Agencies Association and as an advisory committee member for Advertising Week Asia, and on various award juries. Takashi was appointed Representative Director, CEO of McCann Worldgroup Holdings Japan Inc., Representative Director, CEO of McCann Erickson Japan Inc., and Representative Director, President effective October 2, 2025.

Head of Finance McCann Holdings Japan Inc. Director McCann Japan Inc.

Executive Creative Director McCann Japan Inc. Kazz is a globally-recognized, multi-award-winning creative with more than 20 years of brand-building experience in the U.S. and Japan. Since joining MRM as Executive Creative Director he has successfully led his department to new heights of creativity and digital sophistication while leading multiple successful pitches. Before joining MRM, Kazz worked at Beacon Communications, where he led the digital creative work for a major U.S. sports brand before taking on one of the most prestigious Asian cosmetics brands. Prior to that, he was Art/Motion Director at R/GA New York, where he was in charge of global brands in the sports, auto, and alcohol beverage sectors. Over the course of his career, Kazz has won numerous top industry honors, including a Gold Cyber Cannes Lion and awards from Webby, Clio, One Show, LIA, AdFest and Spikes.

Managing Director McCann Japan Inc. With nearly 30 years of experience in digital marketing, branding, and leadership within global organizations, Rie has built a career in the marketing agency industry. She spent approximately 25 years at MRM starting in 1996, where she played a key role as a client lead in launching numerous global brands in the Japanese market and supporting Japanese brands in their overseas marketing efforts. As the leader of the Japan team, she spearheaded international marketing initiatives for Japanese companies, overseeing collaboration with McCann Worldgroup’s overseas offices. Her expertise spans a wide range of BtoC/BtoB areas, including global branding strategy, creative strategy, creative development , marketing automation implementation and operations, data analytics, CRM strategy, and execution. In 2022, she joined ADK Global, serving as CEO of ADK Singapore. In 2023, she was appointed Managing Director of ADK Vietnam. Effective July 1, 2025, I have assumed the role of Senior Client Growth Director at MRM. Effective July 1, 2026, she assumed the role of Managing Director of McCann Japan.

Representative Director, Chief Executive Officer Omnicom Media Japan Inc. Director McCann Holdings Japan Inc. As CEO of Omnicom Media Japan, Matt leads Omnicom’s media and marketing solutions business in Japan, helping advertisers maximize the impact of their marketing investments and deliver measurable business outcomes. Originally from the UK, Matt began his career in Barcelona at Spain’s official futures and options exchange, where he gained early exposure to the transformative role of data, technology, and platforms. Inspired by this experience, he returned to London and moved into digital advertising, holding roles at Conversant and later eBay. In 2009, Matt relocated to Asia-Pacific, where he helped establish and scale regional operations for leading U.S. advertising technology companies, including Conversant and MediaMath. In 2015, he transitioned to the agency side, taking on a series of leadership positions across international holding companies. Throughout his career, he has partnered with many of the world's leading brands, including The Coca-Cola Company, P&G, Amazon, Dyson, Dell, Spotify, and BMW. From 2018 to 2021, Matt was based in Tokyo as Managing Director of Xaxis Japan, WPP’s digital activation business. He joined IPG Mediabrands in 2021 as APAC CEO of Kinesso, the group's data, technology, and commerce division. In that role, he led more than 1,000 specialists across 11 markets, spanning digital media, marketing automation, advanced analytics, commerce, and AI. In April 2024, Matt returned to Tokyo and now leads Omnicom Media Japan, where he is responsible for driving growth, innovation, and client success across the Japanese market.

Director, Chief Commercial Officer Omnicom Media Japan Inc. Director McCann Japan Inc. After graduating from Boston University in 1995, Hiro joined a major Japanese advertising firm, where he spent 25 years working in the areas of media buying, media planning, and as an account lead in global marketing, sports marketing, and luxury branding. He then moved to ad tech with AI deep learning solutions in order to grow as a leading businessman in the fast-changing advertising industry. Two years later, in August 2022, he joined Reprise Japan as Managing Director, and from January 2023, he also serves as Managing Director of Matterkind Japan. In April 2023, he was appointed to Representative Director of Kinesso Japan. In January 2024, he took on the additional roles of Managing Director of UM and MAGNA. He also was appointed Director of McCann Erickson Japan. Appointed as Director and Chief Commercial Officer of Omnicom Media Japan Inc., as well as Director of McCann Japan Inc., effective July 1, 2026.

Head of Client Experience and Growth, APAC Omnicom Public Relations Director IPG DXTRA Japan Inc. Director McCann Holdings Japan Inc. Campbell has spent some 20 years in Japan moving back and forth across the media landscape. Commencing his career in PR and marketing, he subsequently spent almost 10 years as a writer and editor at The Mainichi, one of Japan's "big three" newspapers, followed by an award-winning stint at Omnicom's brand and media agencies in Tokyo. He has extensive experience of digital strategy and online media, invaluable skills he acquired as Business Director for PHD and OMD in Japan. His decade at the newspaper and several years of freelancing for Time and Fortune magazines taught him the golden principles of storytelling. Campbell joined Weber Shandwick in 2014 to spearhead the Japan office's digital and creative offerings. He built and championed the company's capabilities beyond traditional PR into influencer marketing, paid amplification and content marketing, demonstrating how to best leverage technology and harness the power of owned and social media to achieve business goals. After serving as EVP of Client Experience, during which time he proselytized the need for creative and digital to be embedded in all work, Campbell was appointed Managing Director of Weber Shandwick Japan in 2021. Following Omnicom’s global acquisition of Interpublic, Campbell was elevated to a regional role as Head of Client Experience and Growth, Omnicom Public Relations APAC. He currently serves as Vice Chair of the Marketing & PR Committee at the American Chamber of Commerce in Japan, and was formerly Chair of the PR Committee at the Foreign Correspondents' Club of Japan. Campbell lectures on Communications at schools and universities across Japan, and serves as a juror for industry award shows, including the PRWeek Awards, the Effies, and the Tokyo Metropolitan Government's internal public relations award. Campbell holds a Bachelor of Arts degree in Philosophy from Deakin University and a Certificate in Digital Marketing from Google Squared Online.